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LongHorn Ready to Charge into San Antonio Market

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LongHorn Steakhouse will open its first Texas location on Monday with a store at 5803 N. Loop 1604 W.

Two others in the city will follow this spring and summer.

The chain, owned by Darden Restaurants, offers steaks as well as chicken, seafood and ribs in a full-service yet casual setting.

“We think LongHorn is a perfect fit for Texas,” said president Dave George at a preview party. “And we’re pleased to be launching it in San Antonio. It’s a great state, and we know Texas loves beef.”

The chain, which also operates Red Lobster and Olive Garden, has plans for up to 30 LongHorns across the state, including up to six in the San Antonio market, George said.

The second location, at I-35 and Zarzamora, will open in May, while a store at Loop 1604 and Culebra should open in July.

George attributed the success of steakhouse, which started 25 years ago in Atlanta, to the freshness of ingredients. “Our steaks are fresh, never frozen. Our salmon is fresh, never frozen,” he said. “High-quality, fresh ingredients are integral to our success.”

George also said the appeal was the development of special seasonings designed to complement the various cuts of meat. “We have found the perfect blend of flavors for the right cut of meat,” he said.

LongHorn will be open 11 a.m.-10 p.m. Sunday-Thursday and 11 a.m.-11 p.m. Friday-Saturday. For a copy of the menu, click here.

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