Too often, the paprika sold in the United States is a flavorless red dust that's used more for adding a devilish color to deviled eggs than it is to add flavor. That version is not for making a rich stew like Hungarian goulash, which relies on a full-bodied paprika for its depth of flavor. You can remedy all that by looking for Pride of Szeged Paprika, which comes in both a sweet and a hot version. The company's name comes from the fourth largest city in Hungary, which is where the spices come from. But don't stop there. Pride of Szeged (pronounced seh-gehd) also makes delicious blends to rub on chicken, steaks and ribs. Each of the tins sells for about $3.75. Some, if not all, of the line can be at specialty stores like Spec's, 14623 I-35; Central Market, 4821 Broadway; and Whole Foods in the Quarry, 255 E. Basse Road. Your deviled eggs will thank you.