The San Antonio native was chosen by the Texas Watermelon Association to star in bilingual spots promoting the summertime favorite. The commercials will air from May through September and are being produced in partnership with the Texas Department of Agriculture’s Go Texan program.
“I love the Lone Star State and truly believe and understand why ‘buying Texas’ is so important,” Flores said. “I will create new recipes using Texas crops while showcasing them through various media outlets. I’ve been developing new recipes, market buying, planning a watermelon media tour across the state, tying in the sweet summer fruit to various Texas festivals and taping commercials. I can’t wait for my fellow Texans to see how Texas watermelons shine.”
The ads will air across the state in cities such as Dallas, Houston, Austin, El Paso, the Rio Grande Valley and Waco in addition to San Antonio.
Texas’ watermelon production ranks third in the nation and generates about $160 million annually.