The website is titled Menu for Healthy Kids: Fostering Positive Change in Our Schools, http://healthykids.ciachef.edu. It is geared for utilization by five key audiences: school administrators, food service directors, foodservice industry, teachers, and parents and kids. "This dynamic, ever-evolving website is dedicated to creating positive change, one school at a time," said Rico Griffone '06, consultant for Menu for Healthy Kids. "By providing crucial information and resources that are easy to understand and centrally located, the CIA website strives to improve school food. Healthier, more flavorful student meals will reduce obesity levels and related chronic diseases." Content on the new website will be updated regularly, keeping pace with scientific advancements. Links to other informational sources will also be kept current. The site will provide live news feed as well, guaranteeing updates on nutritional breakthroughs. A link to YouTube CIA cooking videos offers healthy menus instruction. There will be scientific content from the CIA's research arm, The Menu Research and Flavor Discovery Institute. People can sign up to receive e-mail updates. A coordinating Facebook page has been launched, and podcasts are planned with prominent school lunch reformers.