The soda company is celebrating its 75th anniversary, or diamond jubilee, by giving away a diamond.
This sparkling example of a girl’s best friend is worth $1,937 to one person through a promotion on its Facebook page. Big Red was established in 1937, hence the $1,937 prize value.
Consumers can visit www.Facebook.com/BigRed through April 21 and register once per day to win the diamond prize. One winner will be selected at random to win a gift card worth $1,937 at diamond retailer Brilliance.com towards the purchase of the diamond of their choice.