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4.0 Cellars, a New Winery and Tasting Room, Opens in the Hill Country

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4.0 Cellars is in the Texas Hill Country.

Three Texas wineries have joined forces to create a new winery and tasting room in the Texas Hill Country. It is called 4.0 Cellars and it showcases the wines of each partner as well as a new lineup under the 4.0 Cellars label.

The wineries are Brennan Vineyards of Comanche, Lost Oak Winery (formerly Lone Oak Winery) of Burleson and McPherson Cellars of Lubbock, and they have built their new home on Highway 290, which is the second most traveled wine trail in the United States.

“Brennan Vineyards, Lost Oak Winery and McPherson Cellars have long-established roots in other parts of Texas, but we want to share our wines and passion for Texas wine with travelers and other wine enthusiasts who visit the beautiful Texas Hill Country,” says Pat Brennan of Brennan Vineyards. “We created 4.0 Cellars with a distinctive level of personal service combined with comfort that will give our guests a special Texas wine experience.”

There are plenty of spaces at 4.0 where visitors can enjoy wine.

The new winery and tasting room offers several areas where visitors can relax, enjoy wine and take in the Hill Country scenery, including:

• A 5,000-square-foot tasting room with concrete counter top, stained concrete and bamboo floors to accommodate groups

• A private tasting room that can be reserved for tastings, wine pairings, wine dinners and other events

• An outdoor, covered front porch for enjoying wine and summer breezes

• An outside full-service wine bar to order wines by the glass or bottle to enjoy on the spot, adjacent to the special events pavilion

• A special events pavilion for weddings, receptions, and parties, which has an outdoor fireplace for cool winter days, stained concrete floors, exposed cedar ceilings and steel beams

• Casual seating under a canopy of large oak trees adjacent to the tasting room

The winery also includes a 2,006-square-foot wine storage facility and space for making the 4.0 Cellars wines, the first of which will be a sherry that will be produced in Lubbock by Kim McPherson and bottled at 4.0 Cellars.

The Hill Country landscape provides a beautiful setting.

“Together, we bring more than 50 years of winemaking experience and hospitality to this new venture, which will introduce travelers and wine enthusiasts to our high-quality wines,” says Gene Estes of Lost Oak Winery, which just won a Double Gold Medal for its 2010 Viognier at the prestigious San Francisco Chronicle International Wine Competition and Gold (and Texas Champion) at the Houston Livestock Show and Rodeo International Wine Competition.

All three wineries are well-known for their award-winning wines, with the 2010 McPherson Roussanne awarded Best in Class and Gold at the 2011 Pacific Rim Competition and Gold at the Lone Star Wine Competition, and the 2009 Brennan Viognier taking home Gold medals in both the 2011 San Francisco Chronicle International Wine and 2011 Dallas Morning News Competitions.

“Coming together to create 4.0 Cellars grew out of all three of us having a dedication to making the best wine from quality Texas fruit, and making wines from warm-climate varieties, such as Viognier, Roussanne, Albariño, Sangiovese and Tempranillo, that do well in Texas,” says McPherson.

The winery will charge $10 for a tasting of six wines plus a featured wine of the week, which includes a complimentary wine glass. The tasting fee is refunded with a purchase of two or more bottles of wine. A selection of domestic and international cheeses and deli meats will be offered with seasonal fruit and a sampling of Fredericksburg chocolates.

4.0 Cellars is the latest addition to the Highway 290 wine trail.

In the coming months, the winery will host live music and other special events. Its Dean’s List and Honor Society wine clubs offer members discounts on wines, first opportunities to taste and purchase new releases, complimentary tastings and other special benefits.

4.0 Cellars is at 10354 E. U.S. 290, Fredericksburg. Operating hours are 10 a.m. to 6 p.m. Monday through Saturday and noon to 5 p.m. Sunday.

For more information, go to www.FourPointWine.com or call the winery at (830) 997-7470 or toll free at  1-855-480-WINE (9463).

You can follow 4.0 Cellars on Facebook and Twitter @FourPointWine for news about events and new wine releases.

 

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