Today’s edition of USA Today spotlights Hyatt Hotels’ new children’s menu being unveiled this week in all North American properties. — it’s healthier and children, ages 5-12, were the test group that gave the thumbs up — or down — during a taste test in Scottsdale, Ariz.
Eleven-year-old Haile Thomas, for example, said her love of healthy food began “when I was a little girl. My mom involved me in cooking, introduced me to great, interesting food,” she says.
Gone are fatty, salty items, burgers and fries. The new menu is low fat, low calorie, low sodium. It offers more fruits and vegetables as default side items. There are free refills on low-fat milk, lots of natural beef and sustainable fish, and healthy twists on kid-friendly favorites, such as peanut butter and jelly sandwiches.
This is also a menu that encourages interaction – for example, kids can order tacos, then put them together at the table with a setup of ingredients for them to choose from.
As the USA Today article points out, says the chain is also trying to build brand loyalty, especially at an early age.
And if it means giving them a menu of healthy items, their parents are likely to get on board, too.
To read the USA Today article, check out this link.