Juice is delicious — and it can also be fun. But best of all, it is a way to put “healthy” in your diet.
And that’s what Urth Juice Bar, which opened in June at 5713 McCullough Ave. at The Yard, is promising.
There is a common misconception that juicing is serious business that requires you to be hyper aware of your health and your diet. In fact, people new to the concept are often intimidated and have no idea where to begin. Urth Juice Bar has set out to change that mindset by creating a completely user-friendly environment.
Inspired by the Joe Cross documentary “Fat, Sick and Nearly Dead,” which details how Cross was able to regain his health through juicing, owners Jared Dodds and Elsa Alonzo set out to help San Antonio residents get healthier too.
“San Antonio is known for being one of the fattest cities in the United States,” says Dodds, a former Marine who lost 15 pounds after just one month of incorporating juicing into his lifestyle. “Our goal is to give residents a healthy option in a causal, fun environment, that removes the intimidation factor from juicing.”
Alonzo spent countless hours in the kitchen experimenting and creating a menu of delicious flavor blends with catchy names. Then the San Antonio native set about applying her creative talents to designing a welcoming, cozy space that is conducive to gathering. Students can relax in comfortable chairs and sofas, or executive-types take their work to the bar.
“We are all about having fun,” says Ashley Wentzell who, along with her husband Sean, manages Urth Juice Bar. “We wanted to be a part of this concept because it was unlike any other juice bar we had experienced. Rather than being so serious, our attitude is more like, we want you to be healthy, but we are not going to beat you over the head about it. We let the product do the talking.”
Want to supercharge your next workout or give your immune system a boost? Belly up to the bar at Urth Juice Bar and do a shot. Unlike those “other” shots, the shots at Urth won’t leave you feeling intoxicated—just intoxicatingly good!
“They can become addictive,” cautions co-owner Elsa Alonzo.
How on Urth …
So, how does one start down the juicing path?
If you are new to the concept, you might balk at some of the ingredients or even the colors of the juices available for purchase in Urth’s cooler. However, all of the Urth juices, which are made with locally grown produce, are delicious and refreshing, and the knowledgeable staff can make recommendations and samples for a “try before you buy” approach.
“We love making samples for people because it lets them get a taste for what they like before they purchase an entire bottle,” says Ashley Wentzell. “Plus it’s a great way to introduce them to new flavors and combinations.”
Wentzell suggests that the neophyte start with something sweet like the watermelon, lemon, and pineapple Urthade, or one of the fruity smoothies.
Once a customer is ready to try one of the detoxifying “green” juices, again Wentzell recommends starting with something easy like the Goddess, a delicious combination of cucumber, pineapple, celery and apple, before working up to one of the kale or spinach based varieties.
“Our top seller is the Grassy Knoll,” says Wentzell, who describes it is as a power punch of kale, spinach, apple, ginger, cucumber and parsley. “There is such a common misconception that green juices taste horrible, but that’s just not the case. This one is delicious and our customers love it. We can hardly keep in stock.”
Customers are also encouraged to take advantage of the Urthquake. This call-in only option is for those customers who want to create their own custom blend of exactly the fruits and veggies they want, and none that they don’t.
Should you juice? One of the biggest reasons is that it is an easy and portable way to get your recommended daily allowance of fruits and vegetables. Plus, health benefits can include clearer skin, higher energy levels, improved digestion, a healthier immune system, a boost in metabolism, and of course, weight loss. And that’s just from incorporating a juice or two into your daily life. If you really want to reset your body, consider a juice cleanse.
Urth offers two, three, five and seven-day cleanses that are made to order to customer specifications. Each day includes five juices.
“A juice cleanse gives your body a break from digesting and helps you get rid of impurities and toxins,” explains Wentzell.
In addition to the impressive selection of juices and smoothies, Urth, a kosher establishment, has partnered with Green Vegetarian Cuisine to carry the popular restaurant’s Kale Protein Salad, Veggie Wrap and gluten-free cookies.
“It just seemed like a natural fit for us to partner with Green because we are two businesses committed to the same goal, which is providing people with delicious and healthier alternatives to fast food in a fun and friendly atmosphere,” says Wentzell.
“Who said healthy has to be boring.”
Urth Juice Bar is located at 5317 McCullough in The Yard. They are open Monday, 8 a.m. until 4 p.m., Tuesday-Friday, 7 a.m. until 5 p.m., and Saturday 9 a.m. until 3 p.m. Military and student discounts available with active ID. Bottles can be returned for a 50 cent discount. Visit their website or call 210-272-0467.