In recognition of American Heart Month and in support of the American Heart Association, H-E-B is seeking to raise awareness of heart disease and other heart-related illnesses in its more than 300 stores across Texas.
Throughout the month of February, H-E-B is offering customers the following discounts and services in stores, including a variety of health and wellness information from the American Heart Association:
- $2.00 savings on lean cuts of beef from Feb. 13 through March 13 for customers to try options that fit into a heart healthy diet.
- Free Heart Healthy Second Saturday Screenings at any H-E-B Pharmacy, encouraging customers to “Know Their Numbers” and learn about personal heart health and heart disease prevention.
- Heart Healthy Grocery Shopping Tours every Wednesday at participating stores that will focus on heart healthy products, meals and snacks.
- Heart Healthy Valentine’s Themed Cooking Classes for children and adults, offered at select stores.
During American Heart Month, the goal of H-E-B registered dietitians and the American Heart Association is to help guide Texans to healthier choices by taking small steps in the grocery store that could lead to overall health improvement. Ten percent of the proceeds from each Heart Healthy grocery shopping tour and Valentine’s themed cooking class will be donated to the American Heart Association.
“We look forward to providing our customers with a variety of opportunities to learn about staying heart healthy for themselves and their loved ones,” said Kate Rogers, H-E-B vice president of Partner Communication and Engagement. “As one of the largest food retailers in the state of Texas, we are proud to be a part of the movement to help curb the devastating trend of heart disease and stroke.”
Heart disease affects more women than all forms of cancer combined, yet only one in five American women believe heart disease to be the number one health threat. Ninety percent of women have one or more risk factors for developing heart disease – risk factors very similar to those for stroke.
To learn more about the American Heart Association and the Go Red for Women campaign, visit www.GoRedForWomen.org. For more information on dates, times and scheduling of an H-E-B heart healthy grocery shopping tour or cooking class, visit www.heb.com/nutrition.